I learned a new term recently: frequency illusion. Once we notice something that annoys, surprises or pleases us we tend to notice it more and more, even to the point of over weighting its frequency in everyday life. The way we observe the world is through the lens of our biases, our "frequency illusions."
Trend journalism reinforces frequency illusion. It is a form of intellectual trolling designed to create the illusion of "breaking news", as if trending is a moral reality.
Courageous leaders with well thought through biblical core values, see through the haze of frequency illusion that social media and "the news" creates in people's minds. These leaders rather call their followers to the true realities of the kingdom of God.